B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
74%
74% -- ai generated content share for newly created web pages (2025)
According to an Ahrefs study of 900,000 web pages, 74% of newly created web pages contain AI-generated content.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
900,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier C
https://digitalstrategyforce.com/journal/the-ethics-of-optimizing-for-ai-are-we-gaming-the-system/ ↗
Source Article
The Ethics of Optimizing for AI: Are We Gaming the System? | Digital Strategy Force
The Ethics of Optimizing for AI: Are We Gaming the System?
Optimizing for AI search raises uncomfortable ethical questions. But the distinction between manipulation and communication is critical -- helping AI models understand your content accurately is not gaming; it is responsible information arch…
Original Research
Ahrefs
· Original study ↗
Methodology
Ahrefs study of 900,000 web pages; cited secondhand
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 74% | |
| 2025-04 | 74.2% | +0.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
newly created web pages: 74% ai generated content share. Source: Ahrefs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/new-pages-ai-generated-content-ahrefs
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<blockquote cite="https://lighthousedata.io/data/new-pages-ai-generated-content-ahrefs" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- ai generated content share for newly created web pages<br><small>Source: Ahrefs (2025) · <a href="https://lighthousedata.io/data/new-pages-ai-generated-content-ahrefs" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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