B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
78,200,000
78,200,000 -- channel unique account reach for Netflix (official YouTube channel) (2025)
Netflix's official YouTube channel reached 78.2 million unique accounts in 2025 across 20 international markets, the highest reach of any channel.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
78,200,000
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digital i
Primary
Tier A
https://digital-i.com/news-articles/press-release-youtube-overtakes-netflix-for-average-daily-viewin… ↗
Source Article
Press Release: YouTube Overtakes Netflix for Average Daily Viewing Time, While Netflix Channel Achieves Widest Reach of 2025
BRISTOL, UK, 03/06/26: Digital i has released its latest trend report, The YouTube Era: 2025 in Review, revealing continued growth in daily viewing, a shift in consumption from mobile devices to TV screens, and how audience engagement compares with streaming giant Netflix.
The report identifies the …
Original Research
Digital i
· Original study ↗
Methodology
Digital i panel measurement across 20 international markets
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Netflix (official YouTube channel): 78,200,000 channel unique account reach. Source: Digital i (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/netflix-youtube-channel-reach-2025
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<blockquote cite="https://lighthousedata.io/data/netflix-youtube-channel-reach-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78,200,000</strong> -- channel unique account reach for Netflix (official YouTube channel)<br><small>Source: Digital i (2025) · <a href="https://lighthousedata.io/data/netflix-youtube-channel-reach-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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