B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
21%
21% -- market share for Netflix (2024)
Netflix held approximately 21% of the global streaming market as of 2024.
- stated as approximate
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (2)
marketer.club
Primary
Tier C
https://www.marketer.club/p/the-marketing-strategies-of-netflix ↗
Source Article
The Marketing Strategies of Netflix
- Marketer.club
- Posts
- DVD Rental Services to Streaming Content
DVD Rental Services to Streaming Content
Here's how Netflix became BIG
Are you a performance marketer?
Or does your company run meta ads?
We understand the hassle process you go through at the backend.
To help you become productive, …
Also cited by
internetnewstimes.com
https://internetnewstimes.com/streaming-services-statistics/
2026-09-26
Original Research
marketer.club
· Original study ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 | 50% | |
| 2024 (current) | 21% | -58.0% |
| 2026 | 21% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Netflix: 21% market share. Source: marketer.club (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/netflix-streaming-market-share-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/netflix-streaming-market-share-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- market share for Netflix<br><small>Source: marketer.club (2024) · <a href="https://lighthousedata.io/data/netflix-streaming-market-share-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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