B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
32%
32% -- email revenue share for Net-a-porter (2020)
Net-a-porter makes 32% of its revenues off the back of email newsletters.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Capture Commerce
Primary
Tier B
https://www.capturecommerce.com/double-the-effectiveness-of-e-commerce-newsletters/ ↗
Source Article
Double The Effectiveness of E-commerce Newsletters - Capture Commerce
Last updated on February 28th, 2020 at 06:50 pm
Net-a-porter makes 32% of it’s revenues (over $1.5 million dollars per month!) off the back of email newsletters.
The Direct Marketing Association says the ROI of email marketing is as high as $43 per $1 spent. As evidenced by Net-a-porter, building up…
Original Research
Capture Commerce
· Original study ↗
Methodology
Based on company's revenue from email newsletters.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Net-a-porter: 32% email revenue share. Source: Capture Commerce (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/netaporter_email_revenue
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<blockquote cite="https://lighthousedata.io/data/netaporter_email_revenue" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- email revenue share for Net-a-porter<br><small>Source: Capture Commerce (2020) · <a href="https://lighthousedata.io/data/netaporter_email_revenue" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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