B
Evidence Grade B
Safe to Cite
Dated
1.3%
1.3% -- click through rate for NESCAFE White Choco Mocha campaign media usage (Turkey) (2016-12)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1.3%
Unit
Percentage
Data Vintage
2016-12
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Mobile Marketing Association (MMA)
Primary
Tier A
http://www.mmaglobal.com/case-study-hub/case_studies/view/46649 ↗
Source Article
MMA Case Study Hub
Original Research
Mobile Marketing Association (MMA)
· Original study ↗
Methodology
Final media click-through rate for location-based Foursquare/Swarm campaign; platform selection based on TGI and Live Panel data.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
NESCAFE White Choco Mocha campaign media usage (Turkey): 1.3% click through rate. Source: Mobile Marketing Association (MMA) (2016-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nescafe-white-choco-mocha-campaign-ctr
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<blockquote cite="https://lighthousedata.io/data/nescafe-white-choco-mocha-campaign-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.3%</strong> -- click through rate for NESCAFE White Choco Mocha campaign media usage (Turkey)<br><small>Source: Mobile Marketing Association (MMA) (2016-12) · <a href="https://lighthousedata.io/data/nescafe-white-choco-mocha-campaign-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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