B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
21.9%
21.9% -- customer loss rate for local businesses (2018)
A single negative review on the first SERP can cost a business up to 21.9% of its customers.
- Stated as an upper bound ('as many as')
- Original study not specifically cited
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
21.9%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
respondelligent.com
Primary
Tier C
https://respondelligent.com/en/more-guests-with-online-reviews/ ↗
Source Article
More Guests with Online Reviews - re:spondelligent
FREE TIPS & TRICKS
More Guests with Online Reviews
Alexander Zaugg, Founder
17. September 2018
In the last few years, the importance of online reviews has been steadily increasing. Guests trust other guests more than ever when making a purchasing decision, for example, reserving a table in a restaur…
Original Research
respondelligent.com
· Original study ↗
Methodology
Cited figure, original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
local businesses: 21.9% customer loss rate. Source: respondelligent.com (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/negative-review-customer-loss
HTML Embed
<blockquote cite="https://lighthousedata.io/data/negative-review-customer-loss" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21.9%</strong> -- customer loss rate for local businesses<br><small>Source: respondelligent.com (2018) · <a href="https://lighthousedata.io/data/negative-review-customer-loss" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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