B
Evidence Grade B
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Recent
55%
55% -- desktop search market share for Naver (South Korea desktop search) (2025)
Naver accounted for approximately 55% to 60% of desktop search market share in South Korea in 2025 according to StatCounter.
- Covers desktop search only; Google leads on mobile in South Korea
- Source provides a range of approximately 55~60%
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
StatCounter
Primary
Tier C
https://bestkoreanagencies.com/ko/article/naver-search-ads-vs-google-ads-korea-2026 ↗
Source Article
한국 시장 네이버 검색광고 vs 구글 광고: 실제 벤치마크 (2026) | Best Korean Agencies
한국 시장 네이버 검색광고 vs 구글 광고: 실제 벤치마크 (2026)
네이버는 한국 데스크톱 검색에서 약 55~60%를 차지 (StatCounter, 2025); 구글은 모바일에서 우세. 광고비 측면 시사점: 구글 광고만 운영하면 한국 시장의 브랜드·카테고리 인텐트 대부분을 놓칩니다. 14개 한국 DTC 계정의 실제 비용·CPC·전환 데이터를 정리했습니다.
핵심 요약
한국에서 네이버 검색광고는 한국어 비브랜드 인텐트에 대해 구글 광고보다 CPC를 25~40% 낮춤. 경매 풀이 더 작고 키워드 우주가 구조적으로 다르기 때문입니다. …
Original Research
StatCounter
· Original study ↗
Methodology
Article reports a range of approximately 55-60% citing StatCounter; midpoint (57.5%) extracted per range-handling rule. Covers desktop search only — the article notes Google leads on mobile.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Naver (South Korea desktop search): 55% desktop search market share. Source: StatCounter (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/naver-desktop-search-share-korea-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/naver-desktop-search-share-korea-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- desktop search market share for Naver (South Korea desktop search)<br><small>Source: StatCounter (2025) · <a href="https://lighthousedata.io/data/naver-desktop-search-share-korea-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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