B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
26%
26% -- desktop search market share for Microsoft Ads (Bing) (2025)
Microsoft Ads (formerly Bing) powers 26% of U.S. desktop searches.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
marketingmagnitude.com
Primary
Tier C
https://marketingmagnitude.com/manage-paid-search/ ↗
Source Article
Manage Paid Search: 7 Powerful Ways for Success in 2025
Understanding Paid Search Management: The Basics
Manage paid search effectively with these key steps:
- Set clear campaign goals (sales, leads, brand awareness)
- Structure your account properly (campaigns, ad groups, keywords)
- Research relevant keywords with commercial intent
- Create compelling …
Original Research
marketingmagnitude.com
· Original study ↗
Methodology
Market share figure cited without attribution in agency blog article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Microsoft Ads (Bing): 26% desktop search market share. Source: marketingmagnitude.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/microsoft-ads-us-desktop-search-share
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<blockquote cite="https://lighthousedata.io/data/microsoft-ads-us-desktop-search-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- desktop search market share for Microsoft Ads (Bing)<br><small>Source: marketingmagnitude.com (2025) · <a href="https://lighthousedata.io/data/microsoft-ads-us-desktop-search-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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