B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- desktop search market share for Microsoft Search Network (2025)
The Microsoft Search Network reaches roughly 15% of the desktop search market in the US alone.
- roughly 15%
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Lighthouse Research Team
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Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier B
https://ppcgrowthstudio.com/microsoft-advertising-the-30-cheaper-google-ads/ ↗
Source Article
Microsoft Ads: 30% Cheaper CPC Than Google?
There’s an astonishing amount of misinformation swirling around Microsoft Advertising and its role in modern marketing strategies. Many still cling to outdated notions, missing out on significant opportunities.
Key Takeaways
- Microsoft Advertising delivers a significantly lower Cost Per Click (CPC)…
Original Research
Statista
· Original study ↗
Methodology
Cited from a 2025 Statista report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Microsoft Search Network: 15% desktop search market share. Source: Statista (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/microsoft-desktop-search-share-us
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<blockquote cite="https://lighthousedata.io/data/microsoft-desktop-search-share-us" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- desktop search market share for Microsoft Search Network<br><small>Source: Statista (2025) · <a href="https://lighthousedata.io/data/microsoft-desktop-search-share-us" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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