B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4.3%
4.3% -- email forward rate for Email-Worx subscribers (2009-01)
In January 2009, 4.3% of openers of Email-Worx Issue 1 forwarded/passed along the email.
- Calculated specifically as a percentage of opens rather than total delivered emails
- Based on Issue 1 of the newsletter with an initial list size of 388 subscribers
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4.3%
Unit
Percentage
Data Vintage
2009-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
Alchemy Worx
Primary
Tier A
http://www.alchemyworx.com/emailworx/2009/metrics/naked-email-january-2009 ↗
Source Article
Naked Email: January 2009 - Alchemy Worx
So here we are feeling very exposed…
ISSUE 1
Deployment Date 12-Jan-09
Campaign Based Metrics
Interactive Metrics
Pushed / Sent 388
Opened % 60%
Total delivered % 99%
Total clicks % 73%
Hard bounced % 0.5%
Unique clicks % 28%
Soft bounced % 0.5%
Click to Open Rate 48%
Unsubscription % 0%
Click Quoti…
Original Research
Alchemy Worx
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email-Worx subscribers: 4.3% email forward rate. Source: Alchemy Worx (2009-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/naked-email-jan-2009-pass-along-referrers-percentage
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<blockquote cite="https://lighthousedata.io/data/naked-email-jan-2009-pass-along-referrers-percentage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.3%</strong> -- email forward rate for Email-Worx subscribers<br><small>Source: Alchemy Worx (2009-01) · <a href="https://lighthousedata.io/data/naked-email-jan-2009-pass-along-referrers-percentage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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