B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
0.02%
0.02% -- email forward rate for email marketing campaigns (2017)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.02%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Return Path
Primary
Tier B
https://www.oberlo.ca/blog/email-marketing-kpis ↗
Source Article
Email Marketing KPIs: Which Metrics Matter?
Original Research
Return Path
· Original study ↗
Methodology
Return Path email marketing metrics report, average across all industries
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketing campaigns: 0.02% email forward rate. Source: Return Path (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-forward-rate-return-path
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<blockquote cite="https://lighthousedata.io/data/email-forward-rate-return-path" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.02%</strong> -- email forward rate for email marketing campaigns<br><small>Source: Return Path (2017) · <a href="https://lighthousedata.io/data/email-forward-rate-return-path" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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