B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
39%
39% -- store traffic increase rate for Marketers using multichannel strategies (2020)
Marketers utilizing multichannel strategies see a 39% increase in traffic to physical/physician stores or locations.
- Original study not named
- Source text specifically states 'traffic to physician stores or locations'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
theaddressers.com
Primary
Tier C
https://www.theaddressers.com/guides/2020/11/3/common-mistakes-that-will-jeopardize-your-direct-mail… ↗
Source Article
Common Mistakes That Will Jeopardize Your Direct Mail Campaign — Direct Mail, Fulfillment Services, Mailing List | Addressers
Common Mistakes That Will Jeopardize Your Direct Mail Campaign
Direct mail continues to be one of the most widely used forms of B2C (business-to-consumer) and B2B (business-to-business) marketing tactics, even through the uprise of digital marketing. In fact, 73% of people surveyedprefer direct mail…
Original Research
theaddressers.com
· Original study ↗
Methodology
Cited multichannel marketing study; original study not named
Methodology documented
Segmentation
Industrymarketing
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Marketers using multichannel strategies: 39% store traffic increase rate. Source: theaddressers.com (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/multichannel-store-traffic-increase
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<blockquote cite="https://lighthousedata.io/data/multichannel-store-traffic-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- store traffic increase rate for Marketers using multichannel strategies<br><small>Source: theaddressers.com (2020) · <a href="https://lighthousedata.io/data/multichannel-store-traffic-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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