B
Evidence Grade B
Verified
under review
Safe to Cite
Current
21%
21% -- store traffic increase rate for Dunkin' Donuts (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
7,500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Mobile Marketing Association
Primary
Tier B
http://www.mmaglobal.com/studies/dunkin’-donuts ↗
Source Article
Dunkin’ Donuts
Original Research
Mobile Marketing Association
· Original study ↗
Methodology
Mobile SMS and WAP campaign with Boston radio promotion; traffic lift measured during October coupon redemption period
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Dunkin' Donuts: 21% store traffic increase rate. Source: Mobile Marketing Association (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dunkin-donuts-sms-store-traffic-increase
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<blockquote cite="https://lighthousedata.io/data/dunkin-donuts-sms-store-traffic-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- store traffic increase rate for Dunkin' Donuts<br><small>Source: Mobile Marketing Association (2026) · <a href="https://lighthousedata.io/data/dunkin-donuts-sms-store-traffic-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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