B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

61%

61% -- multichannel shopper share for Finnish retail customers (2020)

Name: Multichannel Shopper Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2020 · makum.fi

61% of customers use a multichannel approach to shopping (comparing options online before visiting physical stores).

Original survey/data source is not cited in the blog post

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Attribution: makum.fi View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

61%

Unit

Percentage

Data Vintage

2020

Entity

Finnish retail customers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

makum.fi Primary Tier C

https://makum.fi/blogi/5-syyta-miksi-kivijalkamyymalan-on-tarkeaa-nakya-verkossa ↗

Confidence: 48/100 Vintage: 2020 Channel: Deep Crawl

Source Article

Lue 5 syytä, miksi myös kivijalkamyymälän on tärkeä näkyä verkossa | Makum

Onko sinulla kivijalkamyymälä tutulla paikalla, jossa käy sama vakiintunut asiakaskunta vuodesta toiseen? Onko koronatilanne vaikuttanut myymälän ovikellon kilahteluun negatiivisesti? Pelottaako sinua eri aloja valtaavat isot verkkokauppajätit? Etkö halua siirtää toimintaasi täysin verkon puolelle j…

Original Research

makum.fi · Original study ↗

Methodology

Cited statistic in Finnish marketing blog; original survey source not named

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Finnish retail customers: 61% multichannel shopper share. Source: makum.fi (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/multichannel-shoppers-61-percent

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<blockquote cite="https://lighthousedata.io/data/multichannel-shoppers-61-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- multichannel shopper share for Finnish retail customers<br><small>Source: makum.fi (2020) · <a href="https://lighthousedata.io/data/multichannel-shoppers-61-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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