B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- multichannel shopper share for customers (2012)
By 2012, 50% of customers will use multiple channels (retail stores, phones, catalogs, websites) for shopping and buying.
- Forecast/projection stated without primary research methodology or specific geography
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
schaafpc.com
Primary
Tier C
http://www.schaafpc.com/blog/archive/201001 ↗
Source Article
Blog / Archives
Original Research
schaafpc.com
· Original study ↗
Methodology
Forecast cited in blog post; original research source not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 50% multichannel shopper share. Source: schaafpc.com (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/multichannel-shoppers-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/multichannel-shoppers-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- multichannel shopper share for customers<br><small>Source: schaafpc.com (2012) · <a href="https://lighthousedata.io/data/multichannel-shoppers-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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