B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
94%
94% -- share of ai citations from non paid sources for AI systems (2025-12)
94% of AI citations come from non-paid sources based on an analysis of over one million links cited by leading AI models.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2025-12
Entity
Sample Size
1,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Muck Rack
Primary
Tier A
https://nicolaziady.com/pr-strategy-ai-citations-2026/ ↗
Source Article
Your Press Coverage Is Now Training Data - Nicola Ziady
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BLUF :: The publications covering your organization are now training the AI systems your audiences trust. Most communications teams don’t know that yet. Here are three shifts that change everything about how you earn visibility in…
Original Research
Muck Rack
· Original study ↗
Methodology
Muck Rack Generative Pulse analysis
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI systems: 94% share of ai citations from non paid sources. Source: Muck Rack (2025-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/muck-rack-ai-citations-nonpaid-94pct
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<blockquote cite="https://lighthousedata.io/data/muck-rack-ai-citations-nonpaid-94pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- share of ai citations from non paid sources for AI systems<br><small>Source: Muck Rack (2025-12) · <a href="https://lighthousedata.io/data/muck-rack-ai-citations-nonpaid-94pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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