B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
95%
95% -- share of ai citations from non paid sources for AI citations (2026)
More than 95% of AI citations come from non-paid sources according to Muck Rack's study.
- Source states 'More than 95%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Muck Rack
Primary
Tier B
https://akselera.tech/en/insights/guides/brand-visibility-ai-guide ↗
Source Article
Brand Visibility in AI: How to Get Recommended by AI Assistants
Original Research
Muck Rack
· Original study ↗
Methodology
Muck Rack 'What is AI Reading?' study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI citations: 95% share of ai citations from non paid sources. Source: Muck Rack (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-citations-non-paid-95
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<blockquote cite="https://lighthousedata.io/data/ai-citations-non-paid-95" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- share of ai citations from non paid sources for AI citations<br><small>Source: Muck Rack (2026) · <a href="https://lighthousedata.io/data/ai-citations-non-paid-95" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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