B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20%
20% -- campaign roi improvement for Organizations using integrated MRM approach (asset, work, and performance management) (2026)
Organizations using an integrated MRM approach report 20% higher campaign ROI.
- Attributed to Gartner framework summarized secondhand via Monday.com
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://www.bedheadmarketing.com/post/market-resource-management ↗
Source Article
Market Resource Management: Streamline Marketing in 2026
Market Resource Management: Streamline Marketing in 2026
- Jul 9
- 10 min read
If you're leading marketing for a mattress brand right now, the chaos probably looks familiar. Retail partners need updated product shots. Your eCommerce team wants better PDP visuals for a new hybrid line. Sales wants fr…
Original Research
Gartner
· Original study ↗
Methodology
Relative improvement attributed to Gartner's MRM framework, secondhand via Monday.com's Gartner-based overview, then cited by Bedhead Marketing blog; no date given so collection year used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Organizations using integrated MRM approach (asset, work, and performance management): 20% campaign roi improvement. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mrm-integrated-approach-campaign-roi
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<blockquote cite="https://lighthousedata.io/data/mrm-integrated-approach-campaign-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- campaign roi improvement for Organizations using integrated MRM approach (asset, work, and performance management)<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/mrm-integrated-approach-campaign-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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