B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5%
5% -- campaign roi improvement for Brands using EDO decision science approach to TV creative optimization (2023)
Brands can achieve a 5% to 20% ROI improvement over a campaign duration using EDO's decision science approach to creative optimization.
- Reported as a range of 5-20% ROI improvement
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
EDO
Primary
Tier A
https://landing.edo.com/edo-tv-creative-blind-spots-white-paper ↗
Source Article
It’s time to address your TV creative blind spot
EDO White Paper: It’s time to address your TV creative blind spot
Traditional in-market creative surveys can be problematic. Usually poorly timed and featuring small samples, they are not reliably predictive of consumer behavior. New research from EDO demonstrates a better approach using real-time b…
Original Research
EDO
· Original study ↗
Methodology
Source reports a range of 5-20% ROI improvement over a campaign duration; midpoint of 12.5% extracted. Landing page is undated; vintage approximated from publication context. Based on EDO comparison of pre-market creative data with in-market behavioral metrics.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brands using EDO decision science approach to TV creative optimization: 5% campaign roi improvement. Source: EDO (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/edo-brands-tv-creative-roi-improvement
HTML Embed
<blockquote cite="https://lighthousedata.io/data/edo-brands-tv-creative-roi-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- campaign roi improvement for Brands using EDO decision science approach to TV creative optimization<br><small>Source: EDO (2023) · <a href="https://lighthousedata.io/data/edo-brands-tv-creative-roi-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.