B
Evidence Grade B
Safe to Cite
Dated
2.44%
2.44% -- click through rate for Mozilla Firefox mobile video campaign (U.S.) (2016)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2.44%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Mobile Marketing Association (MMA)
Primary
Tier A
http://www.mmaglobal.com/case-study-hub/case_studies/view/46373 ↗
Source Article
MMA Case Study Hub
Original Research
Mobile Marketing Association (MMA)
· Original study ↗
Methodology
CTR after campaign optimization (up from 1.62 percent)
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2016 (current) | 1.62% | |
| 2016 (current) | 2.44% | +50.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mozilla Firefox mobile video campaign (U.S.): 2.44% click through rate. Source: Mobile Marketing Association (MMA) (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mozilla-firefox-campaign-ctr-end-2016
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mozilla-firefox-campaign-ctr-end-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.44%</strong> -- click through rate for Mozilla Firefox mobile video campaign (U.S.)<br><small>Source: Mobile Marketing Association (MMA) (2016) · <a href="https://lighthousedata.io/data/mozilla-firefox-campaign-ctr-end-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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