C
Evidence Grade C
Graded
under review
Use with Hedging
Dated
2.35%
2.35% -- website conversion rate for websites (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
2.35%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (6)
Daydot
Primary
Tier B
https://www.daydot.agency/blog/why-most-landing-pages-fail ↗
Source Article
Why Most Landing Pages Fail (And How CRO Can Fix Them) | Daydot
Most websites convert at just 2.35% – but the top 25% perform at 5.31% or higher.*
That might not sound like much at first glance, but think about what that means: doubling your conversion rate could double your revenue – without a single extra click.
And yet, most businesses are stuck chasing more …
Also cited by
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https://thescaleperformance.com/blog/conversion-rate-optimization-strategies
2026-09-15
2026-09-14
conversionxperts.com
https://conversionxperts.com/criminal-defense-attorney-website-conversion-rate-b…
2026-09-07
Original Research
Daydot
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
websites: 2.35% website conversion rate. Source: Daydot (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/most-websites-conversion-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/most-websites-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.35%</strong> -- website conversion rate for websites<br><small>Source: Daydot (2022) · <a href="https://lighthousedata.io/data/most-websites-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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