B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

80%

80% -- flow revenue share for Morphe (2025)

Name: Flow Revenue Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2025 · Darkroom Agency

Flows drive 80% of Morphe's retention revenue following Darkroom's retention infrastructure rebuild.

Cite this stat Share How we verify

Attribution: Darkroom Agency View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

80%

Unit

Percentage

Data Vintage

2025

Entity

Morphe

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Darkroom Agency Primary Tier B

https://www.darkroomagency.com/case-studies/morphe ↗

Confidence: 28/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Morphe Case Study: 75% YoY Retention Revenue Growth

Morphe Rebuilding retention for a global beauty brand Services retention marketing paid media Overview Morphe is a global cosmetics brand with a massive consumer base across the US and UK. After transitioning from a legacy retention setup, the brand needed a partner to rebuild its email and SMS infr…

Original Research

Darkroom Agency · Original study ↗

Methodology

Share of retention revenue driven by automated flows, agency-reported

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Morphe: 80% flow revenue share. Source: Darkroom Agency (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/morphe-flows-retention-revenue-share

HTML Embed

<blockquote cite="https://lighthousedata.io/data/morphe-flows-retention-revenue-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- flow revenue share for Morphe<br><small>Source: Darkroom Agency (2025) · <a href="https://lighthousedata.io/data/morphe-flows-retention-revenue-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →