B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- flow revenue share for UK e-commerce email programmes (2026)
Automated email flows should account for 60–70% of total email revenue.
- Target benchmark range of 60–70%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Excelohunt
Primary
Tier C
https://www.excelohunt.com/blog/email-marketing-agency-birmingham/ ↗
Source Article
Email Marketing Agency Birmingham — For E-Commerce, Fashion & Retail Brands — Excelohunt Blog
Email Marketing Agency Birmingham — For E-Commerce, Fashion & Retail Brands
Birmingham is the UK’s second city in more than just population. Its retail and commercial economy is among the most substantial outside London — and its e-commerce sector is growing rapidly. From the Jewellery Quarter’s ind…
Original Research
Excelohunt
· Original study ↗
Methodology
Agency benchmark, range 60-70%, midpoint extracted.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK e-commerce email programmes: 60% flow revenue share. Source: Excelohunt (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/flow-revenue-share-email
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<blockquote cite="https://lighthousedata.io/data/flow-revenue-share-email" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- flow revenue share for UK e-commerce email programmes<br><small>Source: Excelohunt (2026) · <a href="https://lighthousedata.io/data/flow-revenue-share-email" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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