B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
20%
20% -- user retention increase for mobile apps with monthly update cadence (2024)
Apps that release updates at least once a month see a 20% increase in user retention.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://applaunchpartners.com/app-launch-success-metrics-market-research/ ↗
Source Article
App Launch Metrics: Define Success & Boost ROI
Original Research
Google
· Original study ↗
Methodology
Cited as a Google study; secondary citation on agency blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile apps with monthly update cadence: 20% user retention increase. Source: Google (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/monthly-app-updates-retention-increase-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/monthly-app-updates-retention-increase-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- user retention increase for mobile apps with monthly update cadence<br><small>Source: Google (2024) · <a href="https://lighthousedata.io/data/monthly-app-updates-retention-increase-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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