B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
35%
35% -- user retention increase for mobile app users (2026)
Personalized onboarding experiences can increase app user retention by up to 35%.
- The source states retention increases 'by up to 35%' / 'by as much as 35%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Appcues
Primary
Tier C
https://applaunchpartners.com/app-launch-secrets-scale-to-win-in-2026/ ↗
Source Article
App Launch: ASO, Onboarding, & Data for 2026 Success
Original Research
Appcues
· Original study ↗
Methodology
Study by Appcues, cited by App Launch Partners
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile app users: 35% user retention increase. Source: Appcues (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-onboarding-retention-35
HTML Embed
<blockquote cite="https://lighthousedata.io/data/personalized-onboarding-retention-35" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- user retention increase for mobile app users<br><small>Source: Appcues (2026) · <a href="https://lighthousedata.io/data/personalized-onboarding-retention-35" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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