B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23%
23% -- user retention increase for companies with effective onboarding (2025)
Companies that effectively highlight the “Aha!” moment during onboarding experience a 23% increase in user retention within the first week.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Userpilot
Primary
Tier C
https://applaunchpartners.com/user-onboarding-avoid-fatal-marketing-mistakes/ ↗
Source Article
Avoid Fatal Onboarding Mistakes: Boost Q1 Retention
Original Research
Userpilot
· Original study ↗
Methodology
Cited as a 2025 study by Userpilot; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies with effective onboarding: 23% user retention increase. Source: Userpilot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/userpilot-onboarding-aha-retention-2025
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<blockquote cite="https://lighthousedata.io/data/userpilot-onboarding-aha-retention-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- user retention increase for companies with effective onboarding<br><small>Source: Userpilot (2025) · <a href="https://lighthousedata.io/data/userpilot-onboarding-aha-retention-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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