B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
12%
12% -- media savings rate for Mondelez (Cadbury Silk CTV campaign) (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier B
https://insights.topkee.com.sg/dynamic/google-roi-strategies-ads ↗
Source Article
Maximize ROI with Advanced Google Ads Strategies | Topkee
Singapore
In today’s digital-first world, Google Ads has become an indispensable tool for businesses aiming to reach their target audiences and drive growth. From small startups to global enterprises, Google Ads offers unparalleled opportunities to connect with customers at the right moment. However…
Original Research
Google
· Original study ↗
Methodology
Single-brand case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mondelez (Cadbury Silk CTV campaign): 12% media savings rate. Source: Google (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mondelez-ctv-media-savings
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<blockquote cite="https://lighthousedata.io/data/mondelez-ctv-media-savings" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- media savings rate for Mondelez (Cadbury Silk CTV campaign)<br><small>Source: Google (2025) · <a href="https://lighthousedata.io/data/mondelez-ctv-media-savings" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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