B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

5% -- media savings rate for MEVO media mix modeling clients (2025)

Name: Media Savings Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-04

2025 · Decision Foundry / MEVO

Clients using MEVO/Decision Foundry media mix modeling achieve media savings starting at 5% (range of 5%–29%, averaging 12%).

Represents the lower bound of the reported 5%–29% range (average 12%)

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Attribution: Decision Foundry / MEVO View source

Lighthouse Research Team

Last verified: 2026-10-04 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2025

Entity

MEVO media mix modeling clients

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Decision Foundry / MEVO Primary Tier B

https://www.decisionfoundry.com/unlock-the-power-of-market-media-mix/ ↗

Confidence: 53/100 Vintage: 2025 Channel: Wayback

Source Article

Unlock the Power of Market/Media Mix - Certified Salesforce Consultants | Marketing Cloud | Decision Foundry

We leverage MEVO’s combination of Nobel Prize winning research, award-winning implementation services, and advanced machine learning algorithms to model marketing impact on the consumer decision path – all delivered through Salesforce Marketing Cloud Intelligence As your implementation partner, we w…

Original Research

Decision Foundry / MEVO · Original study ↗

Methodology

Vendor-reported average of client savings range (5%-29%).

Methodology documented

Segmentation

IndustryMedia Company SizeAll sizes RegionGlobal RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

MEVO media mix modeling clients: 5% media savings rate. Source: Decision Foundry / MEVO (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mevo-media-mix-savings-average

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<blockquote cite="https://lighthousedata.io/data/mevo-media-mix-savings-average" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- media savings rate for MEVO media mix modeling clients<br><small>Source: Decision Foundry / MEVO (2025) · <a href="https://lighthousedata.io/data/mevo-media-mix-savings-average" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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