B
Evidence Grade B
Graded
under review
Safe to Cite
Current
23%
23% -- mobile shopping usage rate for Moms (mobile phone users) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Social Lens Research
Primary
Tier C
https://www.sociallensresearch.com/blog/the-mobile-life-of-moms-using-pinterest-to-get-new-insights ↗
Source Article
The Mobile Life of Moms: Using Pinterest to get New Insights | Social Lens Research
The Mobile Life of Moms: Using Pinterest to Get New Insights
The Mobile Life of Moms study is based on a scan of available research data and a digital ethnography study conducted with 25 participants recruited via
GigCoin. We focused on early adopter moms (ex. social influencers, bloggers who are sm…
Original Research
Social Lens Research
· Original study ↗
Methodology
Secondary research scan; article notes moms are more active than the general population on this activity
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Moms (mobile phone users): 23% mobile shopping usage rate. Source: Social Lens Research (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/moms-mobile-shopping-usage-23pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/moms-mobile-shopping-usage-23pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- mobile shopping usage rate for Moms (mobile phone users)<br><small>Source: Social Lens Research (2026) · <a href="https://lighthousedata.io/data/moms-mobile-shopping-usage-23pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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