B
Evidence Grade B
Graded
under review
Safe to Cite
Current
62%
62% -- mobile shopping usage rate for Generation X consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://attentioncurve.com/marketing-strategy/15-facts-for-marketing-to-generation-x/ ↗
Source Article
15 Essential Facts for Marketing to Generation X (Gen X)
Generation X, often overshadowed by the noise of Millennials and Boomers, holds a significant place in today’s marketplace.
Born between 1965 and 1980, they are in their peak earning years, making them a lucrative demographic for marketers.
As a marketing professional, understanding how to effective…
Original Research
Statista
· Original study ↗
Methodology
Statista figure cited by article; article notes Gen X is less likely than Millennials or Gen Z to rely solely on mobile shopping.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Generation X consumers: 62% mobile shopping usage rate. Source: Statista (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-x-mobile-shopping-usage-rate
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<blockquote cite="https://lighthousedata.io/data/gen-x-mobile-shopping-usage-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- mobile shopping usage rate for Generation X consumers<br><small>Source: Statista (2026) · <a href="https://lighthousedata.io/data/gen-x-mobile-shopping-usage-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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