B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
13%
13% -- email response rate improvement for Moderately negative complaint emails (vs. identical content in neutral tone) (2015)
A moderately negative complaint email performs 13% better (in response rate) compared to similar content expressed in a neutral tone.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2015
Entity
Sample Size
40,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Boomerang (Baydin, Inc.)
Primary
Tier C
https://www.webdancers.com/boost-your-email-responses/ ↗
Source Article
Boost Your Email Responses
Boost Your Email Responses
Email is the oldest online communications tool. We’ve been using it for so long that not much thought goes into how to use it most effectively. So, if you could make some changes in your habits that resulted in more and better responses to your emails, would you do it?
Las…
Original Research
Boomerang (Baydin, Inc.)
· Original study ↗
Methodology
Applies specifically to complaint emails; based on Boomerang's analysis of over 40 million emails.
Methodology documented
Segmentation
Industrymarketing
RoleAll marketers
Channelemail
Cite this stat
Plain Text
Moderately negative complaint emails (vs. identical content in neutral tone): 13% email response rate improvement. Source: Boomerang (Baydin, Inc.) (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/moderate-negative-complaint-email-response
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<blockquote cite="https://lighthousedata.io/data/moderate-negative-complaint-email-response" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- email response rate improvement for Moderately negative complaint emails (vs. identical content in neutral tone)<br><small>Source: Boomerang (Baydin, Inc.) (2015) · <a href="https://lighthousedata.io/data/moderate-negative-complaint-email-response" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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