B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
36%
36% -- email response rate improvement for Emails written at 3rd-grade reading level (vs. college level), per Boomerang email analysis (2015)
Emails written at a 3rd grade reading level received a 36% improvement in response rate over those written at college level.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2015
Entity
Sample Size
40,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Boomerang (Baydin, Inc.)
Primary
Tier C
https://www.webdancers.com/boost-your-email-responses/ ↗
Source Article
Boost Your Email Responses
Boost Your Email Responses
Email is the oldest online communications tool. We’ve been using it for so long that not much thought goes into how to use it most effectively. So, if you could make some changes in your habits that resulted in more and better responses to your emails, would you do it?
Las…
Original Research
Boomerang (Baydin, Inc.)
· Original study ↗
Methodology
Reported as 36% improvement in response rate versus emails written at college reading level; based on analysis of over 40 million emails flowing through the Boomerang service in the prior year.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Emails written at 3rd-grade reading level (vs. college level), per Boomerang email analysis: 36% email response rate improvement. Source: Boomerang (Baydin, Inc.) (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-3rd-grade-level-response-improvement
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<blockquote cite="https://lighthousedata.io/data/email-3rd-grade-level-response-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- email response rate improvement for Emails written at 3rd-grade reading level (vs. college level), per Boomerang email analysis<br><small>Source: Boomerang (Baydin, Inc.) (2015) · <a href="https://lighthousedata.io/data/email-3rd-grade-level-response-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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