B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
60%
60% -- mobile email opens for email marketing (2024)
Mobile devices account for approximately 60% of email opens.
- The source states 'circa il 60%' (approximately 60%)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Activepowered
Primary
Tier C
https://activepowered.com/blog/category/marketing-online/email/page/7/ ↗
Source Article
Email Marketing Archivi
Original Research
Activepowered
· Original study ↗
Methodology
Source does not provide a specific time period for this statistic.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketing: 60% mobile email opens. Source: Activepowered (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile_email_opens_2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile_email_opens_2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- mobile email opens for email marketing<br><small>Source: Activepowered (2024) · <a href="https://lighthousedata.io/data/mobile_email_opens_2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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