B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
42%
42% -- mobile email opens for email reads (2021)
Mobile opens accounted for almost 42% of email reads in 2021.
- stated as almost 42%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Litmus
Primary
Tier A
https://www.brafton.ca/blog/email-marketing/the-history-of-email-marketing/ ↗
Source Article
The History of Email Marketing (Infographic) | Brafton
In recent years, social media has helped foster communication between people all over the world, but email has been doing it for decades.
In fact, a 2021 forecasting report by The Radicati Group found the number of email users around the world will reach almost 4.4 billion by the end of 2023. And, b…
Original Research
Litmus
· Original study ↗
Methodology
Data from Litmus
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
email reads: 42% mobile email opens. Source: Litmus (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-email-opens-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-email-opens-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- mobile email opens for email reads<br><small>Source: Litmus (2021) · <a href="https://lighthousedata.io/data/mobile-email-opens-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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