B
Evidence Grade B
Graded
under review
Safe to Cite
Current
$10
$10 -- cost per mille for mobile video advertising (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$10
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
50
Methodology
45
Freshness
92
Sources (2)
Outdoor Advertising Association of America and Solomon Partners
Primary
Tier A
http://www.businessofapps.com/guide/mobile-app-advertising-cpm-rates/ ↗
Source Article
Do Your Clients Differentiate Between Cost and Value When Media Buying?
Are your clients asking how much it will cost to reach 1,000 consumers using the media you’re selling versus something else? We have some answers based on newly published research from the Outdoor Advertising Association of America and Solomon Partners. The data is based on their review of “publicly…
Also cited by
2026-08-10
Original Research
Outdoor Advertising Association of America and Solomon Partners
· Original study ↗
Methodology
Based on review of publicly traded media company SEC filings and other sources.
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
mobile video advertising: $10 cost per mille. Source: Outdoor Advertising Association of America and Solomon Partners (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-video-ad-cpm
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<blockquote cite="https://lighthousedata.io/data/mobile-video-ad-cpm" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$10</strong> -- cost per mille for mobile video advertising<br><small>Source: Outdoor Advertising Association of America and Solomon Partners (2026) · <a href="https://lighthousedata.io/data/mobile-video-ad-cpm" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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