B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
74%
74% -- completion rate for mobile web video ads (H1 2022)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
H1 2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
80
Source
Integral Ad Science
Primary
Tier A
https://martechseries.com/mts-insights/ias-media-quality-report-finds-ad-buyers-must-rethink-viewabi… ↗
Source Article
IAS Media Quality Report
New data suggests that ≥60% viewability pre-bid segments are marketers’ sweet spot to maximize conversions
Integral Ad Science, a global leader in digital media quality, released the 17th edition of its Media Quality Report (MQR). Analyzing billions of global data events between January 1, 2022, and…
Original Research
Integral Ad Science
· Original study ↗
Methodology
Analyzed billions of global data events between January 1, 2022, and June 30, 2022.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
mobile web video ads: 74% completion rate. Source: Integral Ad Science (H1 2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-video-ad-completion-rate-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-video-ad-completion-rate-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- completion rate for mobile web video ads<br><small>Source: Integral Ad Science (H1 2022) · <a href="https://lighthousedata.io/data/mobile-video-ad-completion-rate-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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