B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- mobile share of online sales for US e-commerce sector (2012)
Mobile devices accounted for 15% of all online retail sales during the 2012 holiday shopping season.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2012
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
zobristinc.com
Primary
Tier C
https://www.zobristinc.com/blog/2013-e-commerce-holiday-shopping-season-readiness/ ↗
Source Article
2013 E-commerce Holiday Shopping Season Readiness - Zobrist Software Group, Inc.
The 2012 holiday shopping season showed us that promotions are launched earlier, buying started sooner, peaks were higher, and deals lasted longer. Consumer shopping behavior and channel usage are rapidly changing. Here are some metrics to help you prepare for this upcoming holiday shopping season t…
Original Research
zobristinc.com
· Original study ↗
Methodology
Aggregate e-commerce metrics cited in vendor blog; original source not identified
Methodology documented
Segmentation
IndustryeCommerce
RegionUS
Channelmulti-channel
Cite this stat
Plain Text
US e-commerce sector: 15% mobile share of online sales. Source: zobristinc.com (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-share-online-sales-2012
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<blockquote cite="https://lighthousedata.io/data/mobile-share-online-sales-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- mobile share of online sales for US e-commerce sector<br><small>Source: zobristinc.com (2012) · <a href="https://lighthousedata.io/data/mobile-share-online-sales-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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