B Evidence Grade B Graded under review Safe to Cite Recent

56%

56% -- mobile share of online sales for US holiday ecommerce (2025)

2025  · Adobe

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Attribution: Adobe View source
Lighthouse Research Team
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Source verified Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2025
Entity
US holiday ecommerce
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Adobe Primary Tier B
https://www.intertwineinteractive.com/cyber-5-success/ ↗
Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Cyber 5 2025: Why Ecommerce Managers Feel Like It’s Christmas Eve — And How to Win This Year
For most people, the days leading into Thanksgiving are about travel plans, grocery lists, and family preparations. But for ecommerce managers? It’s Christmas Eve. The anticipation. The excitement. The stress. The late-night dashboard checks. The hope that everything works exactly the way you planne…
Original Research
Adobe · Original study ↗

Adobe 2025 holiday shopping forecast, cited by Intertwine Interactive

Methodology documented
Industrymarketing
Plain Text
US holiday ecommerce: 56% mobile share of online sales. Source: Adobe (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-share-holiday-online-sales-2025
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<blockquote cite="https://lighthousedata.io/data/mobile-share-holiday-online-sales-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- mobile share of online sales for US holiday ecommerce<br><small>Source: Adobe (2025) · <a href="https://lighthousedata.io/data/mobile-share-holiday-online-sales-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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