B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
68%
68% -- mobile share of purchases for Fashion e-commerce (2024)
Mobile purchases account for 68% of all fashion e-commerce sales.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Capital One Shopping Research
Primary
Tier C
https://podifai.com/blog/6-best-shopify-themes-for-fashion-brands-(2025-edition) ↗
Source Article
6 Best Shopify Themes for Fashion Brands (2025) | Podifai
6 Best Shopify Themes for Fashion Brands (2025)
6 best Shopify themes for fashion brands in 2025. See how 7-figure brands boost conversions by 43% with the right theme choice.
TL;DR — : With 73% of fashion brands failing within their first year on Shopify, choosing the right theme is crucial. Our to…
Original Research
Capital One Shopping Research
· Original study ↗
Methodology
Cited to Capital One Shopping Research, 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Fashion e-commerce: 68% mobile share of purchases. Source: Capital One Shopping Research (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-share-fashion-purchases-68
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<blockquote cite="https://lighthousedata.io/data/mobile-share-fashion-purchases-68" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- mobile share of purchases for Fashion e-commerce<br><small>Source: Capital One Shopping Research (2024) · <a href="https://lighthousedata.io/data/mobile-share-fashion-purchases-68" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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