B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- click to open rate lift for mobile-optimized emails (2025)
Mobile-optimized emails have a 15% higher click-to-open rate compared to non-optimized counterparts.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Campaign Monitor
Primary
Tier C
https://mobiledominate.com/how-media-queries-improve-mobile-email-design/ ↗
Source Article
How Media Queries Help Optimize Mobile Email Design
How Media Queries Improve Mobile Email Design
Crafting an email that looks great on every device is no small feat. With over 60% of email opens happening on mobile devices, ensuring your emails are optimized for smaller screens is no longer optional. Enter media queries, a key tool in responsive des…
Original Research
Campaign Monitor
· Original study ↗
Methodology
Study by Campaign Monitor, as cited by the article
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
mobile-optimized emails: 15% click to open rate lift. Source: Campaign Monitor (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-optimized-email-ctor-lift
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<blockquote cite="https://lighthousedata.io/data/mobile-optimized-email-ctor-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- click to open rate lift for mobile-optimized emails<br><small>Source: Campaign Monitor (2025) · <a href="https://lighthousedata.io/data/mobile-optimized-email-ctor-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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