B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
73%
73% -- click to open rate lift for interactive emails (2026)
Interactive emails can achieve a 73% higher click-to-open rate compared to standard emails.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
leadsbabyleads.com
Primary
Tier C
https://leadsbabyleads.com/the-advantages-of-email-automation-for-small-businesses ↗
Source Article
The Advantages of Email Automation for Small Businesses | LeadsBabyLeads
What You Need to Know About Email Automation for Small Businesses
Email automation is an essential tool for small businesses looking to optimize their marketing efforts and enhance customer relationships. Understanding the various benefits of email automation can help you make informed decisions abo…
Original Research
leadsbabyleads.com
· Original study ↗
Methodology
Unsourced claim comparing interactive emails to standard emails
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
interactive emails: 73% click to open rate lift. Source: leadsbabyleads.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/interactive-emails-click-to-open-73
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<blockquote cite="https://lighthousedata.io/data/interactive-emails-click-to-open-73" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- click to open rate lift for interactive emails<br><small>Source: leadsbabyleads.com (2026) · <a href="https://lighthousedata.io/data/interactive-emails-click-to-open-73" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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