B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

18%

18% -- average vendor discount for Mobile marketing software vendors (2023-10)

Name: Average Vendor Discount Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-27

2023-10 · Vertice

The average discount provided by vendors in the mobile marketing space is 18%.

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Attribution: Vertice View source

Lighthouse Research Team

Last verified: 2026-09-27 · How we verify data →

Source verified Evidence graded

Value

18%

Unit

Percentage

Data Vintage

2023-10

Entity

Mobile marketing software vendors

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Vertice Primary Tier A

https://www.vertice.one/insights/october-2023 ↗

Confidence: 57/100 Vintage: 2023-10 Channel: Wayback

Source Article

SaaS Purchasing Insights October 2023 | Vertice

Share of spend for AI software has tripled in the past six months AI well and truly dominated the headlines following the launch of ChatGPT back in November 2022, and between January and April of this year, the share of spend for these tools had increased by a staggering 500%, accounting for 1% of t…

Original Research

Vertice · Original study ↗

Methodology

Vertice purchasing data on negotiated discounts

Methodology documented

Segmentation

IndustryRetail RegionGlobal Channelmulti-channel

Cite this stat

Plain Text

Mobile marketing software vendors: 18% average vendor discount. Source: Vertice (2023-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-marketing-vendor-discount-2023

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<blockquote cite="https://lighthousedata.io/data/mobile-marketing-vendor-discount-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- average vendor discount for Mobile marketing software vendors<br><small>Source: Vertice (2023-10) · <a href="https://lighthousedata.io/data/mobile-marketing-vendor-discount-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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