C Evidence Grade C Graded accuracy verified by the review judge Use with Hedging Recent

90%

90% -- sms open rate for SMS marketing (2025)

Name: Sms Open Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-30

2025 · SureConnects

SMS marketing typically has open rates ranging from 90% to 99%.

lower bound of reported range 90% to 99%

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Attribution: SureConnects View source

Lighthouse Research Team

Last verified: 2026-09-24 · How we verify data →

Source verified Evidence graded

Value

90%

Unit

Percentage

Data Vintage

2025

Entity

SMS marketing

Evidence Quality

Moderate quality evidence

Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.

55/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (6)

SureConnects Primary Tier B

https://sureconnects.com/en/blogs/category-a/mobile-marketing-definition-how-it-works-and-examples/ ↗

Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Mobile Marketing: Definition, How It Works, and Examples

Mobile Marketing: Definition, How It Works, and Examples Mobile marketing is a digital marketing strategy specifically designed to reach consumers through their mobile devices, such as smartphones and tablets. This approach utilizes various channels and techniques to engage customers in real-time, p…

Also cited by

ControlHippo https://web.archive.org/web/20251106212735id_/https://controlhippo.com/blog/sms/…

2026-09-16

MessageFlow https://web.archive.org/web/20250325143111id_/https://messageflow.com/pl/blog/wy…

2026-09-24

RevText https://revtext.io/how-to-write-effective-sms-messages-that-convert/

2026-09-18

RevText https://revtext.io/checklist-for-setting-up-sms-workflows-in-franchises/

2026-09-19

Flywheel Strategy https://flywheelstrategy.co/five-sms-marketing-tactics/

2026-09-21

Original Research

SureConnects · Original study ↗

Trend Over Time

Period	Value	Change
2022	98%
2025 (current)	90%	-8.2%
2026	90%	0%
2026	55%	-38.9%

Segmentation

Industrymarketing

Cite this stat

Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...

Plain Text

SMS marketing: 90% sms open rate. Source: SureConnects (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-marketing-open-rates

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<blockquote cite="https://lighthousedata.io/data/mobile-marketing-open-rates" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- sms open rate for SMS marketing<br><small>Source: SureConnects (2025) · <a href="https://lighthousedata.io/data/mobile-marketing-open-rates" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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