B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

83%

83% -- traffic share for mobile devices on landing pages (2024)

Name: Traffic Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-29

2024 · Unbounce

Mobile devices account for roughly 83% of all landing page traffic.

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Attribution: Unbounce View source

Lighthouse Research Team

Last verified: 2026-09-29 · How we verify data →

Source verified Evidence graded

Value

83%

Unit

Percentage

Data Vintage

2024

Entity

mobile devices on landing pages

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Unbounce Primary Tier B

https://kirro.io/landing-page-best-practices ↗

Confidence: 28/100 Vintage: 2024 Channel: Deep Crawl

Source Article

Landing page best practices: 10 data-backed rules

The best landing pages do one thing well: they make it obvious what to do next. One page, one goal, zero distractions. That’s the foundation. Everything else (design, copy, speed, social proof) exists to support that single goal. The median landing page converts at 6.6%. Top performers hit 11%+. Tha…

Original Research

Unbounce · Original study ↗

Methodology

Unbounce data

Methodology documented

Segmentation

IndustryB2C RegionGlobal RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

mobile devices on landing pages: 83% traffic share. Source: Unbounce (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-landing-page-traffic-share

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<blockquote cite="https://lighthousedata.io/data/mobile-landing-page-traffic-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- traffic share for mobile devices on landing pages<br><small>Source: Unbounce (2024) · <a href="https://lighthousedata.io/data/mobile-landing-page-traffic-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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