B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
66%
66% -- share of emails opened on mobile for US email consumers (Q4 2014)
66% of all emails were opened/read on smartphones or tablets in Q4 2014 in the US.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
Q4 2014
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MovableInk
Primary
Tier C
https://www.truconversion.com/blog/conversion-rate-optimization/improve-your-email-marketing-15-tips… ↗
Source Article
Improve Your Email Marketing:15 Tips To Increase Email Open Rates
Original Research
MovableInk
· Original study ↗
Methodology
US Consumer Device Preference 2015 Report from MovableInk
Methodology documented
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Channelemail
Cite this stat
Plain Text
US email consumers: 66% share of emails opened on mobile. Source: MovableInk (Q4 2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-email-opens-q4-2014
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-email-opens-q4-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- share of emails opened on mobile for US email consumers<br><small>Source: MovableInk (Q4 2014) · <a href="https://lighthousedata.io/data/mobile-email-opens-q4-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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