B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
47%
47% -- mobile share of email opens for mobile operating systems (2014-03)
Mobile operating systems accounted for 47 percent of all email opens in March 2014 according to Litmus.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2014-03
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Litmus
Primary
Tier C
https://emailopshop.com/responsive_design_may2014/ ↗
Source Article
#TBT: Responsive Design and Coding for Non-Techies - Email Optimization Shop by Jeanne Jennings
Note: Happy Throwback Thursday! This is one of my favorite columns; I wrote it for ClickZ in May 2014. I love it because I was able to deepen my understanding of responsive design and then share what I learned with readers. It was also the start of a friendship with Luca Bellavita; we’ve kept in tou…
Original Research
Litmus
· Original study ↗
Methodology
Litmus email client opens tracking data, cited by Jeanne Jennings in ClickZ column
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile operating systems: 47% mobile share of email opens. Source: Litmus (2014-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-email-opens-march-2014
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-email-opens-march-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- mobile share of email opens for mobile operating systems<br><small>Source: Litmus (2014-03) · <a href="https://lighthousedata.io/data/mobile-email-opens-march-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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