B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
60%
60% -- share of email opens on mobile devices for email marketing industry (2014)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Litmus
Primary
Tier C
http://blog.getvero.com/6-email-marketing-tools-increase/ ↗
Source Article
6 Tools To Take Your Email Marketing To The Next Level
There are lots of great tools out there that can help you maximise your email marketing.
Do you want a 1000% lift in subscribers? A massive lift in deliverability? The knowledge that your campaigns will look great on your recipients’ screens?
These six tools are tools we’ve come across working with …
Original Research
Litmus
· Original study ↗
Methodology
Cited by blog author (attributed to Litmus ecosystem commentary); secondary citation, exact original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketing industry: 60% share of email opens on mobile devices. Source: Litmus (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-email-opens-60-percent-2014
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<blockquote cite="https://lighthousedata.io/data/mobile-email-opens-60-percent-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of email opens on mobile devices for email marketing industry<br><small>Source: Litmus (2014) · <a href="https://lighthousedata.io/data/mobile-email-opens-60-percent-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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