B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20.24%
20.24% -- share of email opens on mobile devices for email marketing campaigns (H1 2011)
The share of all email opens occurring on mobile devices reached 20.24% in the first half of 2011.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20.24%
Unit
Percentage
Data Vintage
H1 2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Knotice
Primary
Tier B
http://www.customerthink.com/blog/5_marketing_technology_stories_you_might_have_missed_12_3_11 ↗
Source Article
5 Marketing Technology stories you might have missed 12-3-11
Original Research
Knotice
· Original study ↗
Methodology
Knotice report on email opens, released November 2011
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketing campaigns: 20.24% share of email opens on mobile devices. Source: Knotice (H1 2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-email-open-share-h1-2011
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-email-open-share-h1-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20.24%</strong> -- share of email opens on mobile devices for email marketing campaigns<br><small>Source: Knotice (H1 2011) · <a href="https://lighthousedata.io/data/mobile-email-open-share-h1-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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