B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
51%
51% -- mobile email open share for email newsletters (2015)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Litmus
Primary
Tier C
https://litmus.com/blog/mobile-opens-hit-51-percent-android-claims-number-3-spot ↗
Source Article
Blog - Champ Digital Marketing
One of the most important pieces of information to keep in mind is the end user’s method of viewing your newsletter.
Mobile email now accounts for more than half of the email opens at 51% (Source: https://litmus.com/blog/mobile-opens-hit-51-percent-android-claims-number-3-spot). Keep
this in mind wh…
Original Research
Litmus
· Original study ↗
Methodology
Cited from Litmus email analytics data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email newsletters: 51% mobile email open share. Source: Litmus (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-email-opens-51-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-email-opens-51-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- mobile email open share for email newsletters<br><small>Source: Litmus (2015) · <a href="https://lighthousedata.io/data/mobile-email-opens-51-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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