B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
46%
46% -- mobile email open share for All email opens (global email marketing campaigns) (2018)
According to Litmus in 2018, 46% of all email opens occur on mobile devices.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Litmus
Primary
Tier C
https://divergecommunications.com/blogs/mastering-email-delivery-best-practices-to-avoid-ending-in-j… ↗
Source Article
Diverge Communications - Specialist Science Marketing Agency
Mastering Email Delivery: Best Practices to Avoid ending in Junk Folders
Email marketing remains one of the most powerful tools for businesses to engage with their audience, nurture leads, and drive consistent sales. However, even the most compelling campaigns can fall flat if they land in spam or j…
Also cited by
2026-09-29
Original Research
Litmus
· Original study ↗
Methodology
Litmus 2018 figure, as cited by Diverge Communications: share of all email opens occurring on mobile devices/smartphones.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
All email opens (global email marketing campaigns): 46% mobile email open share. Source: Litmus (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/litmus-mobile-email-opens-46-percent-2018
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<blockquote cite="https://lighthousedata.io/data/litmus-mobile-email-opens-46-percent-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- mobile email open share for All email opens (global email marketing campaigns)<br><small>Source: Litmus (2018) · <a href="https://lighthousedata.io/data/litmus-mobile-email-opens-46-percent-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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